Black Rifle Coffee Company’s New Flavors and Drinks

Black Rifle Coffee Company’s New Flavors and Drinks | 2026 SHOT Show Product Spotlight

SHOT Show TV

Carbon Score: 9.4

SHOT TV stops by Black Rifle Coffee Company, the official caffeine of SHOT Show 2026, to take a look at two new energy flavors as well as their new cold brew drinks. Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America. Black Rifle stands for more than high-quality coffee. They are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country.

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